Users can glance over the illustrations to understand the key points. Here are a few from Gartner illustrating the complex B2B buying journey is: They were one of the top three content assets created by marketers in 2022. And more effectively and concisely than text alone. Infographics are visualizations used to communicate complex or detailed information at a glance. You can also incorporate GIFs into your social media engagement strategy when responding to comments. It helps users understand the tool better than text would.
#Photo meme creator how to#
Sometimes, companies use GIFs in long-form content (like blogs) or website landing pages.įor example, VWO uses GIFs on its homepage to demonstrate how to use its A/B testing tool: GIFs can convey more meaning than plain text, making them ideal for humanizing your social posts. They’re a common type of snackable content because they’re so short and applicable for many different scenarios.įor example, you’ll see many brands use GIFs on Twitter to convey emotion like this: In content marketing, brands use them to convey emotions and reactions.
#Photo meme creator tv#
GIFs mostly reference memes or moments from TV shows and movies. GIFsĪ GIF is a type of image file (graphics interchange format) that’s usually animated-like a digital flipbook. Make sure to stay on top of audience research to ensure your brand is creating the right memes at the right times for the right people. It relates pop culture (a current TV show) to a common issue (last-minute changes) for a segment of our target audience (social media managers).
Here’s an example of a meme we created for Instagram using screenshots from a well-known reality TV show: And putting your own brand-related spin on it. With memes, you’re participating in a popular movement. These images can have a short life span because they tend to rely on pop culture references. Users may send the post via DM (direct message), post it to their stories, or tag another user in the comments. This is exactly the type of content users are looking for on social media platforms like Instagram and Twitter. Memes are a highly shareable type of content because they’re engaging and entertaining. But we know them today as viral images or videos with text. The concept of a meme has been around since the 1970s, when it was defined as a cultural information unit that’s replicated and spread. Here are five common forms of snackable content and what they’re best for: 1. What Are the Different Types of Snackable Content? In short, you should make space for it in your content mix. Here’s an example of this in a Backlinko guide:īesides breaking up a wall of text, the visual helps readers to better visualize your point.Īnd snackable content can also be great for entertaining and providing users with a quick laugh. Snackable content can stand on its own or be part of a longer piece of content. The image-driven slides quickly relate to users and make them aware of a Semrush solution that can help them overcome a common problem. Here’s an example of how Semrush creates snackable content on LinkedIn: This makes it ideal for sharing on social media. Unlike long-form content, snackable content needs to be created so your audience can consume and understand it in a matter of moments. Snackable content is easy-to-digest content that’s intended to share an idea quickly and effectively. We’ll also include five tips on how to create your own. In this article, we’ll break down what snackable content is, the different types, and some of its benefits.
Snackable content is easy to consume, understand, and share.
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